Jelena Pecic

Jelena Pecic is a writer and concept developer living and working in Frankfurt/Main, Germany.

Driven by a passion for impactful storytelling and narratives that inspire, her work concentrates on lifestyle, social and cultural topics.

With experience both as a journalist for a number of dailies and other newsstand publications, and as an editor in corporate publishing, Jelena can easily switch between the requirements of classic journalism and branded content in its various nuances. 

In addition to writing, she develops editorial and website concepts and acts as a producer for photo and video productions and travel stories. 

She has worked for Zeitungsgruppe Lahn-Dill, Verlagsgruppe Rhein-Main, Sensor Magazin Mainz, Frankfurter Allgemeine Zeitung, ZDF, DONNA Magazin, Focus Style, Wilderness Magazin, Storyboard GmbH, Spark44, Huth+Wenzel, Suzuki, CWS,, TSATSAS, Büro Schramm für Gestaltung, BMW, Jaguar, Land Rover, Mercedes Me and She's Mercedes. 

She holds a Master‘s Degree in Comparative Literature and is fluent in German, English, Italian, French and Serbian. 


  • Interviews and portraits 
  • Reportages and features
  • Travel stories
  • Advertorials and branded content, from concept to creation
  • Production planning, including photo/video and copy
  • Website concept 


+49 152 08605010

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